see DJ BOB Lam's complete presentations of our products
SMOKERHOOD now team up with Elphonso Lam!
Vending Machines are now available at both Hong Kong & Kowloon Star Ferry waiting areas
download our q-ring lighter tempalte & submit your creations!
Don't think you could quit cold turkey?
never think of quitting?
perhaps a little management or progress per day will suit you better. Take reference of some successful stories.

"Smokerhood" is a brand developed by Brand Breeder Limited. We hope to launch some smoking-related products (including some products which help smokers to quit or manage their smoking habit) to raise fund. Smokerhood's core activity is to build up a system which could provide functional products and other resources to smokers. On the other hand, we hope we could donate some of our profit to the related medical charity, to reduce the great medical burden caused by smoking (including passive smoking). "National Smoker Reform" program would be firstly introduced to Hong Kong and then to be promoted to the main cities in China. Because China's market consumes 60% of the world tobacco nowaday. So our "National Smoker Reform" program is neccesary to be held.



We set off from Hong Kong, one of the most innovative cities of China. The first goal of Smokerhood is to launch a series of affordable, fun and easy products as well as spreading the influence and attitude of quitting smoking into the mainland China- the country making up 60%of the world cigarette consumption market. The "Less is Cool" spirit of Smokerhood will help improve the health standard of the Chinese as well as lessen the burden of medical expense on the smoking population.

The transformation plan first aims at transforming the smoking habit of our smokers. For Smokerhood the long term goal is to expand its influence to the world smoking population regardless of race and culture. After all, we are smokers too. We have the responsibility, we have what it take to take care of all smokers. We help people help themselves.